Our Selling Strategy

The Homes We List Sell Because Our Selling Strategy Works!

The Cowan Connection Team Pricing Strategy

Price

Price is controlled by the market. Value is determined by what a Buyer will pay for your home, not what your neighbor’s house is listed at.

Examples

How It Shows/ Condition Of Your Home

Are there any repairs that need to be made? Is your house impeccably clean? Does your house need to be staged? Your house MUST show online as well as it does in person.

Examples
The Cowan Connection Staging

Comprehensive & Strategic Marketing

Photography

Professional Photography

High definition professional photography is critical to showcasing your home! We work with the best photographers in the business. We often use twilight and ariel photography to highlight some of your homes best features.

Examples

Interactive Floor Plans

We go a step above the rest and provide interactive floor plans for your home. Our photographer will measure and create floor plans for your home with high definition photos that highlight each rooms features. A potential Buyer can click on each room in the floor plan and see exactly how it is layed out!

The Cowan Connection Selling Strategy
Video

Custom Property Video

Not only do you get a custom virtual tour we create a custom property video to highlight your home and community.

Virtual Tours

We combine our professional photography and interactive floor plans and create a show stopping virtual tour that will keep Buyers engaged in your home.

The Cowan Connection Selling Strategy
The Cowan Connection Selling Strategy

Coming Soon Marketing

We target market to the top local realtors! We send out e-flyers to the top realtors in the area as well as potential Buyers and Sellers that are currently in our database. We also utilize social media such as Facebook and Google+ to promote your house well before it hits the market

Custom Property Websites

We create a custom property website just for your home that showcases the best photos, floor plans, virtual tours, and videos of your home. We also highlight the local schools and community. You are not just buying a home, but a lifestyle. We take your property website and optimize it fully with SEO.

The Cowan Connection Selling Strategy
Social-Media

Social Media

We advertise your home on Facebook, Twitter, Google +, Pinterest and more.

Listing Syndication

Your Listing will go out to over 350 websites including, local MLS, Zillow, Trulia, Homes.com, Yahoo.com, AOL.com, KW.com and all of the major real estate broker websites.

The Cowan Connection Selling Strategy
The Cowan Connection Selling Strategy

Property Flyers

We create a custom property flyer for your home, along with floor plans and property disclosures. These will be available for potential Buyers and Agents in your home.

Inside Sales Team

This is a HUGE piece of our marketing strategy that sets The Cowan Connection Team apart from other real estate agents/ real estate teams. At The Cowan Connection Team we have a full time Inside Sales Team that dedicates their time to calling prospective Buyers and Sellers in the local area to let them know about our listings and Buyer needs.

The Cowan Connection Selling Strategy
The Cowan Connection Selling Strategy

Custom Signs & Voicepad Signs

We have custom reflective signs that stand out at all times of day. We also utilize Voicepad signs that allow any potential Buyer to call and get immediate information about the property. We get notified immediately when a potential Buyer calls the Voicepad sign and one of our Inside Sales team members will call them back before they even leave the subdivision. Our goal is to convert as many calls on your home into showings.

Door Knocking

Our entire team door knocks in your neighborhood to let your neighbors know that we have put your home on the market. Our goal is to give them the opportunity to pick their new neighbor! We will contact anyone they know that may be interested in your home.

The Cowan Connection Selling Strategy
The Cowan Connection Selling Strategy

Open Houses

We have a team of agents that will hold open houses for your property to maximize the number of people that get to come through the house. We are very strategic with our Open House strategy and marketing.

Showing Scheduling & Follow Up

We have a Showing Scheduling and Feedback system that will schedule all showings either via text message or phone call. You will also be notified of showing feedback from the Buyers and Buyer’s Agents. Our Listing Coordinator will also call the Buyer’s Agent that showed your home for feedback.

The Cowan Connection Selling Strategy
The Cowan Connection Selling Strategy

Contract Negotiations

Our Listing Specialist is the best in the business at contract negotiations. We are always negotiation the best deal for our Sellers and have proven strategies that work.

Contract to Close & Closing

We have a dedicated Closing Coordinator that will process your contract and coordinate inspections, follow up with the Buyer’s lender and the closing attorney. Our Closing Coordinator’s ONE THING is dedicated to ensuring a smooth closing process for all of our clients.

The Cowan Connection Selling Strategy